I can't even blame Phoenix's poor product on the ice for the lack of support that they receive at the box office. The team is only three points out of a playoff spot in the tough Western Conference.
You would think a competitive team like the Desert Coyotes would have the support from the fans, especially since the city of Glendale fought so hard to keep them in hockey's wasteland.
Changing their name from Coyotes to Road Runner might be better for the team's attendance since the Coyote is a big fat loser. The Road Runner is a winner. Maybe people in the desert equate Road Runner to pathetic and born loser. Maybe if the team had a winning sounding name people would flock to see them play.
I don't think that would help. I don't think anything will help the team improve its pathetic fan base. It's so annoying that the NHL fought so hard to keep the Coyotes in a market that would rather watch paint dry than watch a hockey.
So how bad is the Phoenix's attendance? They rank dead last in NHL attendance. The Coyotes have only filled the arena to 75.9% of its capacity. What's even more pathetic is that the Coyotes have worse attendance than the New York Islanders who have one of the worst records in the NHL's Eastern Conference.
Why am I coming down so hard on the Desert Coyotes for a name change? It's not the name. I couldn't care what their name is. I care that this team is still in Arizona where no one cares that they exist. There are other markets that would embrace an NHL team.
Moving to Phoenix wasn't a good idea 18 years ago (when he original Winnipeg Jets relocated there) and staying in Phoenix was a pathetic decision as well. This is a team that consistently has one of the lowest attendance figures in the NHL.
I guess the NHL is getting what it deserves. It's getting pathetic attendance figures from an even more pathetic hockey market. Mentioning hockey in the same breath as Phoenix or Arizona makes me want to cry.
ESPN NHL Attendance
ESPN NHL Standings