Tuesday, January 15, 2013

Enabling The Spotlight Junkie

Article written by Sportmentary - Editor in Chief Sportmentary Online Sports Talk
I believe that Lance Armstrong is spotlight junkie. I believe he craves the spotlight and being in the public eye. For most of his career he's been able to manipulate the media. The media has lapped up the Lance Armstrong story for over a decade and a half. His fans did as well. The media and his followers enabled Lance. In the wake of Lance Armstrong being disgraced many people continue to crave the Lance Armstrong story. We continue to enable the spotlight junkie.

Lance Armstrong Autographed Signed reprint Photo 4The Lance Armstrong story was a great American story. In Lance we had a cancer survivor who would go on to win seven Tour de France titles. Americans loved the story. Americans loved that our Lance was the greatest cyclist in the world and conquering a sport that had been Europe's and Europe's alone.

Sure we had Greg LeMond who won three Tour de France titles but no American cyclist has gripped the nation like Lance Armstrong. There are few athletes that have gripped the nation like Lance. We wanted to believe that Lance was a hero. 

We wanted to believe that the athlete who was told he didn't have a good chance of survival from his disease could not only defeat it but go on to be the greatest cyclist in the history of the sport. We wanted to believe. So we enabled the spotlight junkie and his lies.

When the USDA issued its damming report many of Lance's supporters stood by him. Others turned their back on him. Lance had been disgraced. Lance went away for a couple of months. He took some time to regroup and come up with a plan to keep the spotlight or have a chance of getting it back in the future.

While Lance was plotting his next move the media continued to enable Lance. In the past few months the Lance Armstrong story has been one of the biggest stories around. Most of the stories were extremely critical of Lance Armstrong but like in the past they still can't get enough.

Then last week we got word that Lance Armstrong might come clean. We then learned that he would confess being a cheat and taking PEDs. He will confess his transgressions in a taped interview with Oprah Winfrey that will air on Thursday.

This is going to be a ratings bonanza for Winfrey and Lance will be in the spotlight again. We don't know what lies ahead for Lance or why he's coming clean now. My guess is that he wants control. He wants to continue to be in the spotlight. My guess is that he will try to use this situation to try and have his lifetime ban lifted or reduced.

He can do this by telling everything he knows to the USADA (United States Anti-Doping Agency) and WADA (World Ant-Doping Agency). I'm sure that there are many past and current associates/partners of Lance that are squirming in their seats. Does Lance know dirty secrets of his associates/partners?

That's any one's guess but if he does they are in big trouble. Lance can turn on them in a hurry, give the USADA and WADA what they want and have his penalty reduced. While he's doing that he can continue to be in the media spotlight and public eye. 

He can attempt to rebuild his reputation. He might even be successful. Americans like to forgive those who've transgressed and made amends for their wrong doings. If that happens we will have continued to enable the spotlight junkie.

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